We made Schneiders an essential part of summer.

Situation:

We wanted people to think of Schneiders when they think of summer. What if we combined Schneiders and summer by turning their logo into the contest idea?

Solution:

We asked people to share their summer moments with us online using the hashtag #schummer for a chance to win prizes. It felt modern and also vintage, like a happy summer memory.

Deliverables:

In-store / Web site / Social Media / Packaging