Guinness Black Lager Launch
After 150 years, it was time for Guinness’s first product innovation.
We introduced Canadians to the black sheep of lagers.
Situation:
After 150 years, Guinness was launching their first lager into a crowded summer beer market. With every other lager trying to be lighter and more refreshing than the other, how do you stand apart?
Solution:
By being different from the rest of the market, we stood out from the crowd in a way only Guinness can.
Deliverables:
TV / Print / OOH
