Sometimes you just gotta relax and have a Smirnoff Caesar.

Situation:

With sales slowing, Smirnoff needed to make a strong impact heading into the holiday season to reignite momentum.

Solution:

We reminded consumers that Smirnoff Caesars are the ultimate holiday pairing by crafting a series of funny, relatable headlines that resonated with festive celebrations.

Results:

The campaign drove a 25% increase in sales, proving that humor and relevance are the perfect holiday mix.

Deliverables:
OOH / Social / Posters