Challenge:
Small company with a big attitude needed to get noticed in a market full of bigger players.

Idea:
For those who indulged in a little too much of the sauce over the holidays, we launched the Hill Street Challenge, encouraging Canadians to go alcohol free for 30 days. The integrated campaign humourously portrayed the benefits of taking a hiatus from alcohol.

Results:
5.9 million impressions
2.1 million watched at least 50% of the video
8,400 % web traffic increase from previous month
Awareness of the Challenge: 6% of adults, 9% of Millenials

Deliverables:

Online Video / Web site / Social / PR