Situation:

EZSeed faced a significant challenge: half of its customers claimed the product didn’t work, and it cost more than competitors. With skepticism high, the client requested a contest to encourage trial.

Solution:

Knowing EZSeed delivered superior results, we focused on proving its effectiveness instead of just running a contest. We created a compelling product demo paired with a coupon that literally grew itself, showing the product thriving under tough conditions. This approach taught people how to use EZSeed, built trust, and incentivized trial—all on a modest budget.

Results & Recognition:

• 95% Conversion Rate (Industry average of 10% - 20%)
• 20,000 entrants after watching video
• 1,772,058 Youtube impressions
• Global adoption of campaign
• Applied Arts Award: Best Typography

Deliverables:

Shopper / Advertising / Web site / Coupon