Situation:

Saputo, a trusted name in cheese and milk with a strong family heritage, sought to enter the growing protein drink market. To capitalize on this opportunity, the brand decided to extend its popular Milk 2 Go line into the high-performance category.

Solution:

We positioned the new line as the go-to choice for active lifestyles.

We helped with all aspects of the launch starting with product naming and bold package design. Then we partnered with world-class Canadian athletes ( NHL all-star Jason Spezza and the Olympic gold medal winning Dufour-Lapoinet sisters ) to highlight the product’s credibility and performance benefits through targeted TV and online campaigns, and engaging in-store promotions.

Deliverables:

Packaging / TV / In-store