Situation:

When Kellogg’s introduced Kashi to Canada, we needed to maintain its independent, health-driven identity without linking it to the larger Kellogg’s brand.

Solution:

We introduced Kashi to Canadians as a brand that wasn’t just about cereal, but about a new way of thinking. We showcased its natural, wholesome ingredients, and communicated that Kashi was a cereal with purpose—vibrant, real, and ready to make waves in a world full of ordinary.

Result:

Kashi saw a 30% sales increase in its first year, winning over Canadian consumers with its authentic, health-conscious message.

Deliverables:
TV / Print / Website